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Glossary of Internet Marketing, Development and Related Terms


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ADSL

Asymmetric Digital Subscriber Line Technology that allows data to be sent over existing copper phone lines. An ADSL connection is much faster than a standard phone modem connection. … [Read more...]

Affiliate Program

Affiliate programs reward site owners for referring customers to their businesses. They operate on a  pay-by-results basis. This means that merchants pay only after the affiliate has successfully referred a buying customer … [Read more...]

Alias

An alternate name that is associated with a real file or address. … [Read more...]

ALT Tags

HTML tags describing an image. They appear when the mouse is rolled over the image on a web page. Search engines can look for keyword phrases within ALT tags. … [Read more...]

Anonymous FTP

Using FTP without establishing a user ID and password. … [Read more...]

Antivirus Software

Software written specifically to combat harmful viruses. Anti-Virus software seeks and removes viruses from your computer. … [Read more...]

Apache

An open source HTTP server for Unix, Windows NT, and other platforms. Apache was developed in early 1995, based on code and ideas found in the most popular HTTP server of the time, NCSA httpd 1.3. It has since evolved to … [Read more...]

Applet

A small Java program. … [Read more...]

ASCII

American Standard Code for Information Interchange This is the global standard for code numbers used by computers to represent all upper and lower-case Latin letters, numbers, and punctuation. … [Read more...]

ASP

Application Service Provider Active Server pages A hosting environment that extends the normal capabilities of a web server and exposes objects for use in web programming, also referred to as a programming language. … [Read more...]

AUP

Acceptable Use Policy A set of rules that inform web hosting customers what they can and cannot do through their hosting accounts. Often such policies place certain restrictions on e-mail use (such as spamming) and … [Read more...]

Automated Submission

The process of using a software or a web application to get a site listed in Search Engine and Directories … [Read more...]

Autoresponder

A feature that sends an automated reply to incoming email. For example, when customers send email to your support@yourwebsite.com address, an automatic response is e-mailed back to them. … [Read more...]

Avatar

A computer generated persona, used primarily in online gamming, forums and chat rooms. … [Read more...]