A recent trip to the Tucson Museum of Art provided a chance to view the “Han and Beyond – The Renaissance of China: The James Conley Collection” exhibit. Along with the pottery often expected in such exhibits were some incredible pieces of furniture made from woods most in the Western Wood are unfamiliar with.
Once back online, the search began to find out what these woods were. In the process WIKI of course came up, but the descriptions weren’t very good, so the search continued. Ignoring the WIKI related search results provided a link to a page describing the different types of wood used in Chinese furniture.
By providing this free information which the search engines recognized as relevant to the website’s content, Quing Gallery drew in traffic that was interested in their products (Antique Furniture).
Whatever your industry, remember you never know what will make the sale unless you try, so create a draw for your target market Organically through free information on your website or Virally through free information that can be printed or emailed.