Hurry Up And Wait for Your SEO Results
Search engines are barraged with millions of site submissions everyday. The top engines don’t accept any information about your site other than it’s URL. Once you submit your URL (Manually or Organically), they will then send what are called “robots” or “spiders”. The spider normally (Some engines will only go three levels deep, think about adding a site map link on your home page or submitting one to Google, Yahoo and other engines. This will ensure the spiders find every page you want them to.) visits every page on your site, not just the one you submitted.
The spider gathers all the information from each page. For example, title, meta tags, number of graphics and their “ALT-TEXT Tags”, some or all of the text content of each page, number of words visible and invisible on the page, number and content of the links on the page, and even the words that are bolded in ‘Header Tags”.
The spider then puts all that information in “storage” along with thousands of other sites it has recently indexed. The information about your site just sits their waiting in “queue” to be entered into the search engine’s main database. Some search engines are able to keep up with the load and enter the information about your site within days. Bing and GOOGLE are pretty good at staying caught up. Lycos, Web Crawler and Excite can be very slow taking as long as 3 months or more to enter the information about your site into their database. For this reason, you may see your traffic increase in surges.
Successful Keyword Targeting Means More Traffic
Depending on how much competition there is on the Web for your key words, when the traffic does start coming, it may only be at its peak for a month and then slowly begin declining. Of course, other businesses with less competition enjoy high search engine rankings for over a year or more.
As visitors reach out to you for products and services, treat each contact like gold. It’s important to acknowledge that you received their message and will be giving them prompt responsive assistance with their needs. For example, it would be a mistake to take a 3-week vacation during the time your traffic is peaking.
Some people get so much business during the “peak” that they allow excellent prospects and leads to slip through the cracks. Then later, regret not being more prepared to handle the flow.
Be sure to check your e-mail at least twice per day. Even in the beginning when there may not be much traffic. Checking and responding to your e-mail is a crucial habit to get into and can make the difference between a sale and a lost opportunity.
SEO Is Only Part of Online Marketing – Take A Fresh Look
If your site is already up and running, we suggest you visit your site as if you were a potential visitor and list both the site’s assets and it’s deficits. See if the site provides a prospect with everything he or she needs to decide to reach out and contact you. Does your site repeatedly provide “calls to action” or is the client encouraged just to passively absorb what’s there and then pass judgment on you?
The primary goal of your site should be to persuade the prospect to contact you not just sell products and services. Once the prospect contacts you the opportunity to make the sale comes into play.
After visiting your site and viewing it as a prospect might, if you think the site needs to be modified in minor or major ways, make those modifications!