Marketing is very important to any business or corporation. It is the way that your potential customers get to know about you and your product. Marketing is everywhere in many different forms, you can’t leave your home without seeing its effects. In fact, Marketing comes to you through television, radio, internet, direct mail, social media and more. Everywhere you go, people are marketing to you, advertisements for goods and services are at every corner and you can learn a lot from observing all these different types of marketing.
The main types of Traditional Marketing Are:
Mass media such as television is a very popular marketing choice. However, this comes at a price and many3 small companies cannot afford to advertise on the more popular channels. Prices for ad buys will depend on the time of day that you want to advertise, the length of your advert and the channel you wish to use.
However, even if you don’t advertise on the TV, you can still use it as a resource to learn more about the market. It is a great way to do research on products and on customers. You can see what the competition has to offer and how they are choosing to market it and this can give you ideas for your own.
Billboards and Signs are a popular way of marketing. People see advertising everywhere they go and billboards and signs have long been a great way to market your product. Signs and billboards can be seen on the sides of highways and interstates across the country. Since people can not stop driving their cars to stare at the billboard, things have to be large and the message has to be short and to the point. You need to be very direct in this type of marketing and leave the reader with something that they will remember; they should be thinking about your message after passing your billboard or sign (like the highly successful Burma Shave Billboards).
One-to-One Marketing like direct mail is another very effective way of marketing your product or service. This is a great way to tell people about your business and adding coupons or discounts will bring people in. You are also offering them a way to read over your business and what you are offering. It instills faith in your company when you have an address and other information in your mail.
Digital Marketing is the new paradigm
Digital Marketing, also called Electronic Marketing consists of aspects from each main type of Traditional Marketing but it is applied in a new way. From Pay-Per-Click to Social Media ad buys or Email Campaigns Digital Marketing simply builds upon Traditional Marketing using new technology.
Digital Mass Media (Multi-Media) comes from services like YouTube and Vimeo where media creations are shared and advertisements can be run before the content much like television commercials. Unlike Traditional Mass Media, these ad buys can be far more affordable and reach a broader demographic more easily.
Billboards and Signs take a different form in Digital Marketing than they do in the Brick And Mortar world and come in a variety of forms. When surfing the web, you can see these digital billboards & Signs on Social Media Sites, Search Engine Results pages, News and Information sites. As with Digital Mass Media, the cost of ad buys can be substantially lower than traditional billboard and sign marketing but if not properly monitored costs can also balloon.
One-to-One Marketing in the digital world is commonly done via Email marketing where potential customers receive tailored marketing pitches or informational messages in their inboxes. This form of marketing can be quite successful if quality content is provided to maintain the engagement of the recipient. One major drawback with this type of marketing is that the potential customer needs to first agree to receive messages or your marketing campaign can be considered spam and a violation of the Can-Spam Act of 2003.